Documentation
How to comply, explained.
Guides, reference, and regulation context for sponsors and publishers working with EU 2024/900.
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What Is The Taurus?
Learn what The Taurus is, who it helps, and how it simplifies compliance with EU Regulation 2024/900 on political advertising transparency.
Scope
Who Must Comply? Sponsors, Providers, and Platforms
Three groups face obligations under the Political Advertising Regulation. Here is how to determine whether your organization is one of them.
Deadline
October 2026: The Provider Compliance Deadline
While the regulation is already in force, providers have until October 2026 to implement verification systems. Here is what that deadline means and how to prepare.
categories.getting-started
5 articles
What Is The Taurus?
Learn what The Taurus is, who it helps, and how it simplifies compliance with EU Regulation 2024/900 on political advertising transparency.
Creating Your Account
How to register for The Taurus, verify your email, and get started with your first transparency notice.
Creating Your First Transparency Notice
A quickstart guide to creating, completing, and publishing your first transparency notice on The Taurus.
Platform Overview: Dashboard, Notices, and Organizations
A guided tour of The Taurus platform — the dashboard, notices list, organizations, chapters, providers, campaigns, and account settings.
Quick Start for Candidates: Your First Notice in 10 Minutes
A practical five-step guide for first-time candidates to create and publish a transparency notice for campaign materials.
categories.notices
14 articles
CSV Bulk Import of Notices
How to import multiple transparency notices at once from a CSV file, including file format, column mapping, and post-import review.
The 11-Step Wizard: Overview
A high-level walkthrough of every step in the transparency notice wizard, what information each step collects, and why.
Sponsor Templates: Reusable Sponsor Data
How to create, manage, and use sponsor templates to save time when creating transparency notices with the same sponsor information.
Filling In Sponsor and Payer Information
How to complete the sponsor, payer, and data controller steps in the wizard, including the legal definitions and when each applies.
Email Notifications: Invites, Complaints, and Publications
An overview of all email notifications sent by The Taurus, when they are triggered, and how to make sure you receive them.
Targeting Criteria and Methodology
How to complete the targeting and methodology steps in the wizard, including what counts as targeting and how to write a clear methodology description.
Publishing a Transparency Notice
What happens when you publish a notice: validation, public URL, QR code generation, revision snapshots, and notifications.
Editing a Published Notice (Revisions)
How to edit a published transparency notice, how revisions work, and how the audit trail is maintained under Art. 12(2) PAR.
QR Codes: Customization and Placement
How to customize, download, and place QR codes on your political advertisements for transparency compliance.
How the Public Notice Viewer Works (ttad.eu)
What visitors see when they scan a QR code or open a transparency notice on the TTAD public register.
Seven-Year Retention Requirement
Why published transparency notices must remain accessible for seven years and how The Taurus handles this obligation automatically.
Notice Lifecycle: Draft, Listed, Published, Archived
Understand the four statuses a transparency notice can have on The Taurus, what each status means, and how notices move from one status to the next.
Revision History: Immutable Audit Trail (Art. 12 PAR)
Learn how The Taurus creates an immutable revision history every time you publish or republish a transparency notice, fulfilling the documentation requirements of Article 12 PAR.
Organizing Notices as a Team: A Practical Workflow
How to coordinate transparency notices across a team with multiple ads, using organizations, chapters, defaults, and campaign tracking.
categories.organizations
6 articles
Sponsors: Managing Local Branches with Defaults
Learn how sponsors represent local branches of your organization and how sponsor defaults save time when creating transparency notices.
Creating an Organization
Learn how to create a team organization on The Taurus to collaborate with colleagues, share transparency notices, and manage compliance as a group.
Compliance Links: Connecting Providers and Chapters
Understand how Compliance Links connect a provider's sponsor record to a chapter, enabling data sync, complaint routing, and shared responsibility tracking.
Team Roles: Owner, Editor, Viewer
Understand the three team roles on The Taurus — Owner, Editor, and Viewer — and what each role can and cannot do within an organization.
Inviting Team Members
Learn how to invite colleagues to your organization on The Taurus, manage pending invitations, and understand how invites work for new and existing users.
Edit Locking: Preventing Simultaneous Edits
Understand how The Taurus prevents conflicting changes when multiple team members work on the same transparency notice.
categories.campaigns
3 articles
Campaigns: Aggregate Cost Tracking
Learn how campaigns group multiple transparency notices together for aggregate cost tracking under EU Regulation 2024/900.
Adding External Notices to Campaigns
How to add transparency notices from other platforms to your campaign in The Taurus for complete aggregate cost reporting.
Cost Reporting and Totals
How cost information flows through The Taurus, from individual notice entries to campaign-level aggregates and public disclosure.
categories.compliance
6 articles
TTPA Check: Auditing External Notices
Learn how to use the TTPA Check tool to analyze external transparency notices for compliance with Art. 9 of EU Regulation 2024/900.
Protected by The Taurus: Compliance Profiles and Trust Badges
Set up a public compliance profile for your organization and embed a trust badge on your website to signal transparency compliance.
Filing and Handling Complaints (Art. 15 PAR)
Learn how the public can file complaints against transparency notices and how notice owners manage and respond to them.
Audit Log: Tracking Organization Actions
Learn how to use the audit log to track and review all significant actions within your organization on The Taurus.
Can I Create Notices After My Campaign Ended?
Yes — retroactive transparency notices are fully supported. Learn how to document past political advertising campaigns for compliance after the fact.
When Should I Start Preparing for Election Compliance?
Plan your transparency notice workflow before the first ad goes live. A practical timeline for pre-election compliance setup on The Taurus.
categories.billing
3 articles
Plans and Pricing: Verified and Ensured
An overview of the two modes on The Taurus -- the free Verified mode and the paid Ensured mode -- with plan types for sponsors and publishers.
Managing Your Subscription
How to view, upgrade, downgrade, or cancel your subscription on The Taurus, apply coupon codes, and purchase additional notice credits.
Feature Access by Mode
A detailed breakdown of which features are available in Verified mode vs. Ensured mode on The Taurus.
categories.regulation
6 articles
EU Regulation 2024/900: What You Need to Know
A high-level overview of the Political Advertising Regulation (PAR) — what it requires, why it exists, and when it applies.
Who Must Comply? Sponsors, Providers, and Platforms
Three groups face obligations under the Political Advertising Regulation. Here is how to determine whether your organization is one of them.
What Goes Into a Transparency Notice (Art. 12 PAR)
A detailed breakdown of every element required in a transparency notice under Art. 12 of the Political Advertising Regulation, mapped to The Taurus wizard.
Penalties and Enforcement: The 6% Fine
Art. 29 PAR establishes penalties up to 6% of annual turnover for non-compliance. Here is what that means in practice — for sponsors, providers, and platforms.
October 2026: The Provider Compliance Deadline
While the regulation is already in force, providers have until October 2026 to implement verification systems. Here is what that deadline means and how to prepare.
Enforcement in Practice: What Really Happens If You Don't Comply
A realistic look at how enforcement of the Political Advertising Regulation works in practice -- beyond the theoretical 6% maximum fine.
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