What the wizard does
The transparency notice wizard guides you through creating a complete transparency notice as required by EU Regulation 2024/900 (the Political Advertising Regulation, or PAR). Instead of filling in a blank form and hoping you have not missed anything, the wizard breaks the process into discrete steps. Each step covers one aspect of the notice, tells you what is needed, and validates your input before you move on.
You can complete the steps in any order by clicking on the step navigation. Your progress auto-saves every few seconds, so you will not lose work if you close your browser or lose your connection.
The steps at a glance
Step 1 -- Basics
You select three things: the language of your notice (German or English), the channel through which your ad is distributed (newspaper, billboard, poster, flyer, or online), and whether you used personal data for targeting (yes or no).
The channel determines what information is relevant later. The targeting question controls whether the detailed Targeting step appears -- if you answer "no", that step is hidden entirely.
Why: Art. 9(1) PAR requires the notice to be in a language understood by the audience. The channel and targeting flags determine which subsequent fields are applicable.
Step 2 -- Targeting details (conditional)
This step only appears if you selected "yes" for targeting in Step 1. You describe the analytical techniques used to select who sees the ad and the goals, mechanisms, and logic behind your targeting approach.
Why: Art. 9(1)(e) PAR requires disclosure of targeting criteria, methods, and data sources when personal data is used.
Step 3 -- Sponsor
You enter the identity of the entity that initiated or ordered the advertisement: legal name, email (recommended), and postal address. If you have saved sponsor templates, you can load one to pre-fill these fields instantly.
Why: Art. 9(1)(a) PAR requires clear identification of who is behind the ad.
Step 4 -- Payer, controller, and funding origin
This step combines three related areas. First, you indicate whether the payer is different from the sponsor -- if so, you provide the payer's name, email, and postal address. Second, you indicate whether there is a separate data controller under GDPR -- if so, you provide their details. Third, you describe the origin of funds in plain language: where the money comes from.
Why: Art. 9(1)(a) and Art. 9(1)(g) PAR require transparent disclosure of who pays and where the funding originates. GDPR requires identifying the data controller.
Step 5 -- Placement and period
You enter the provider name (the publisher, platform, or service distributing the ad), the publication start date, and optionally the end date. You can also describe the scope of placement in free text.
Why: Art. 9(1)(b) PAR requires information about when and where the ad is distributed.
Step 6 -- Costs and methodology
You enter the total amount spent on this advertisement. Optionally, you can add itemised cost lines with net amounts, VAT rates, and discount calculations. The wizard computes gross totals and detects benefits in kind automatically.
You also provide a plain-language methodology description explaining how the total cost was calculated. The wizard can pre-fill this based on your cost line data.
Why: Art. 9(1)(d) PAR requires disclosure of the amounts paid. Art. 9(1)(h) requires a plain-language explanation of the methodology.
Step 7 -- Campaign
If this ad is part of a broader campaign, you can link it to an existing campaign or create a new one. Campaign tracking aggregates total spending across multiple notices.
Why: Art. 9(1)(d) PAR requires disclosure of total campaign spending when the ad is part of a larger campaign.
Step 8 -- Election
If the ad is linked to a specific election or referendum, you check the box and enter the election title, date, and official links (for example, links to voter registration or official election information).
Why: Art. 9(1)(c) PAR requires identifying the election or referendum the ad relates to, and linking to official participation resources.
Step 9 -- Notification and reporting
This step covers the mechanism by which citizens can report concerns about the ad under Art. 15 PAR. The Taurus provides a built-in complaint form on every published notice, so there is nothing you must configure. Optionally, you can add a fallback email and custom reporting instructions.
Why: Art. 15 PAR requires a reporting mechanism for political advertisements.
Step 10 -- Review and publish
The final step shows a checklist of all previous steps. Each step is marked as complete or incomplete, with any missing fields listed. Once every required step passes validation, the Publish button becomes active.
Why: This ensures your notice is complete before it goes live.
Features that help you work faster
Auto-save. Every change you make is automatically saved after a brief pause. You will see a status indicator confirming whether your data is saved, saving, or has unsaved changes.
Edit locking. When you open a notice for editing, the system acquires an edit lock so that no one else on your team can make conflicting changes at the same time. The lock is released when you leave the page or after a timeout period.
Keyboard shortcuts. Press Ctrl+Enter (or Cmd+Enter on Mac) to save the current step and advance. Press Ctrl+S to save without advancing. Press Escape to go back one step.
Conditional steps. Steps that do not apply to your situation are hidden automatically. If your ad does not use personal data for targeting, the Targeting Details step disappears entirely.
Sponsor templates. On Pro plans, you can save sponsor details as reusable templates. The next time you create a notice, load the template and skip the manual entry.
After the wizard
Once you publish, the notice receives a permanent public URL and a QR code. Visitors see the latest version of your notice. If you need to make changes later, you can re-enter edit mode, update any step, and republish -- each update creates a new revision for the audit trail.