When you run a political advertising campaign, you rarely place just one ad. A typical campaign involves multiple advertisements across different channels, formats, and timeframes. EU Regulation 2024/900, specifically Article 9, requires you to disclose not just the cost of each individual ad, but the aggregate spending across the entire campaign. This is where The Taurus campaign feature comes in.
What is a campaign in The Taurus?
A campaign is a container that groups related transparency notices together. It belongs to your organization and optionally to a specific chapter within that organization. When you create a campaign, you define:
- Name — A descriptive title for the campaign (e.g., "2026 European Parliament Election Campaign" or "Municipal Referendum Initiative")
- Period — The start and end dates of the campaign
- Currency — The currency used for cost reporting
Once created, you can link individual transparency notices to the campaign. The campaign then automatically aggregates the costs from all linked notices and presents them in a single dashboard view.
Why campaigns matter for compliance
Article 9 of the regulation requires that when an advertisement is part of a broader political advertising campaign, the transparency notice must disclose the aggregate spending for the entire campaign. This means that if you place ten ads as part of one campaign, each individual notice needs to reference the total amount spent across all ten ads, not just the cost of that particular ad.
Without a campaign grouping mechanism, keeping these totals accurate and up to date would be a manual, error-prone process. Every time you publish a new ad or update costs on an existing one, you would need to recalculate the total and update every linked notice. The Taurus handles this automatically.
Creating a campaign
You create campaigns from your organization dashboard. Navigate to the campaigns section and select the option to create a new campaign. Fill in the name, set the campaign period, and choose the currency. If your organization uses chapters, you can assign the campaign to a specific chapter.
There is no limit to the number of campaigns you can have. You might run separate campaigns for different elections, referendums, or policy initiatives. Keep the naming clear and consistent so your team can easily find and manage them.
Linking notices to a campaign
You link a transparency notice to a campaign during the notice creation process, specifically in step 6 of the wizard. At that point, you select the campaign from a dropdown of campaigns available in your organization. Once linked, the notice becomes part of the campaign's aggregate reporting.
A notice can belong to only one campaign. If you realize you assigned a notice to the wrong campaign, you can change the assignment by editing the notice and updating the campaign selection.
The campaign dashboard
The campaign dashboard gives you a complete overview of everything associated with that campaign:
- Linked notices — All transparency notices created in The Taurus that are part of this campaign, with their individual costs
- External notices — Notices for ads managed outside The Taurus that you have added manually (see the article on external notices)
- Total costs — The sum of all notice costs and external notice costs, giving you the aggregate figure required by Art. 9
- Cost breakdown — A detailed view showing how the total is composed
This dashboard is your primary tool for monitoring campaign spending and ensuring that the aggregate totals disclosed in each notice are accurate and current.
What the public sees
When someone views a transparency notice that is part of a campaign, the public viewer displays both the individual notice costs and the campaign-level totals. This includes the campaign name and the aggregate amount spent across all linked notices. This is the disclosure that Article 9 requires, and it happens automatically as long as your notices are linked to the campaign.
Keeping your campaigns up to date as new ads are placed and costs are finalized is essential. The numbers shown to the public reflect the current state of your campaign data in The Taurus, so accuracy depends on you entering costs promptly and completely.