Blog
Transparency, regulation, and political advertising in practice.
Practical guidance on Regulation (EU) 2024/900 — for advertisers, publishers, and everyone affected.
When does an ad become a political ad?
A plain-English guide to what counts as political advertising under the EU Political Advertising Regulation (TTPA / Regulation (EU) 2024/900), with lots of real-world examples.
10 Jan 2026
What is an ad in the first place?
Before talking about political ads or transparency rules, we need to answer a simpler question: what is an advertisement at all?
09 Jan 2026