Compliance calculator

EUR 190 a year. Or 6% of turnover.

Regulation 2024/900 is in force. Pick the cheaper side of the ratio below, then run your own numbers.

Maximum fine of annual worldwide turnover

Art. 25(2) PAR

7 yrs

Mandatory public retention of every notice

Art. 12(4) PAR

48 h

Complaint response window before elections

Art. 15(7) PAR

EUR 15.90

Per month with The Taurus (billed annually)

Where enforcement is today

2025 — 2027

Oct 2025

Regulation in force

All obligations binding across the Union.

PAR

Jan 2026

National authorities designated

Member States notify sanction regimes to the Commission.

Art. 25(3) PAR

2026

Audits and first cases

Complaints investigated; precedent-setting decisions begin.

2027+

Precedent and reporting

Public sanction reports; compliance under pressure costs more.

Oct 2025

Regulation in force

All obligations binding across the Union.

PAR

Jan 2026

National authorities designated

Member States notify sanction regimes to the Commission.

Art. 25(3) PAR

2026

Audits and first cases

Complaints investigated; precedent-setting decisions begin.

2027+

Precedent and reporting

Public sanction reports; compliance under pressure costs more.

Five people who can report you

Regulation 2024/900 opens the complaint channel to anyone. Your regulator is not your only reader.

A competitor

A watchdog NGO

A journalist

Any citizen

A national authority

Art. 15 PAR · Art. 24 PAR

One number against another

Taking a EUR 5M organisation as a reference. The blue bar is what a subscription costs in a year. The red bar is what one infringement can.

6% of EUR 5M turnover

Art. 25(2) PAR

EUR 300,000

The Taurus — full year

EUR 190.80 / yr

A subscription is roughly 1/1,572 of the maximum fine. You would need to run The Taurus for 1,500 years to spend what one sanction can cost in a day.

Now run your own numbers

Drag the sliders to match your organisation. Every figure updates in real time.

The compliance math

Enter your numbers below. The calculator shows what non-compliance could cost you — and what compliance actually costs with The Taurus.

Annual worldwide turnover

2.000.000 €

100K

10M

25M

50M

Political ads published per year

100

200

Hourly rate of compliance staff

65 €/hr

120

200

Maximum penalty risk

120.000 €

6% of 2.000.000 € annual turnover. This is the maximum fine for non-compliance with Regulation (EU) 2024/900.

Manual compliance

50h

2.5h per notice x 20 ads

3.250 €

in labor costs

With The Taurus

~15 min per notice, guided wizard

516 €

191 €/yr subscription + 325 € labor

The Taurus: 191 €/yr

Penalty: 120.000 €

The Taurus costs 1/629 of the maximum penalty

Your annual savings

2.734 €

45 hours freed up for your team

530%

ROI

Bottom line

For 16 € per month (billed annually) you get full regulatory compliance, automated notice creation, 7-year archiving, and complaint handling — protecting 2.000.000 € in annual revenue from up to 120.000 € in fines. That's less than the cost of a single hour of manual compliance work.

Start 14-day free trial Compare plans

What EUR 15.90 / month buys

Every obligation in Regulation 2024/900 that can be automated — is. Billed annually.

Guided notice creation

Every Art. 12 field mapped. No legal training required.

Art. 12 PAR

7-year archive on ttad.eu

Permanent public URLs. Retention handled automatically.

Art. 12(4) PAR

Compliance links

Sponsor creates, publisher verifies. One auditable chain.

Art. 11 PAR

Complaint handling

Built-in public reporting. Response windows tracked.

Art. 15 PAR

Audit-ready exports

Structured records ready for any regulator, any time.

Art. 9 PAR

14-day free trial

No card. Two weeks of everything. Walk away freely.

Compliance by design, or compliance under pressure.

The first protects EUR 190 a year. The second protects your organisation. Start the 14-day trial and never think about Art. 12 again.

Start 14-day free trial Compare plans

Time estimates reflect typical compliance workflows and vary by organisation. 6% is the regulatory ceiling (Art. 25(2)); actual fines are set by the relevant national authority per Art. 25(4). Prices shown assume annual billing and exclude VAT.