Compliance calculator
Can you afford not to comply?
Regulation (EU) 2024/900 is in force since October 2025. National authorities are building enforcement capacity, and the first cases will set the precedent for everyone. The question is not whether enforcement will come — it's whether you'll be ready when it does.
The enforcement environment
Each EU Member State is designating national authorities with the power to investigate, audit, and sanction non-compliant publishers. These are not advisory bodies — they carry the legal mandate to impose fines of up to 6% of annual worldwide turnover.
The regulatory pattern is predictable: the first year focuses on guidance and awareness. Then come the audits, the complaints from competitors and civil society, and the precedent-setting cases. Organizations that wait for enforcement to start before they act will find that compliance under pressure is far more expensive than compliance by design.
The regulation also includes a public complaint mechanism — anyone can report a publisher for non-compliance. Your competitors, watchdog organizations, journalists, and engaged citizens all have standing to trigger an investigation. Compliance isn't just a regulatory relationship — it's a public one.
6%
of annual worldwide turnover
The maximum penalty under Regulation (EU) 2024/900 for non-compliance. For a company with EUR 5M revenue, that's EUR 300,000.
2–3 hrs
per notice, done manually
Researching requirements, filling in each field correctly, cross-referencing legal text, archiving documents, maintaining 7-year records — per ad.
7 years
of mandatory record retention
Every transparency notice and all related records must be retained for 7 years. Manual filing systems create liability exposure over time.
EUR 15.90
per month with The Taurus
Guided notice creation, automatic archiving, 7-year retention, compliance links, complaint handling — everything in one platform. Annual billing.
Run your numbers
Drag the sliders to match your organization. The calculator updates in real time.
What EUR 15.90/month covers
Guided notice creation
A step-by-step wizard that maps every field to the regulation. No legal expertise required — just answer the questions.
Automatic 7-year archiving
Every notice is stored with a permanent public URL on ttad.eu. Retention is handled automatically — no filing cabinets, no spreadsheets.
Compliance links
Sponsors create the notice, publishers verify it — linked together in one auditable chain. No more email attachments and version confusion.
Complaint handling
Built-in mechanisms for the public to report non-compliant ads. Meets the regulatory requirement without building your own system.
Audit-ready exports
Export all notices, records, and compliance data in structured formats. Ready for regulatory inspection at any time.
14-day free trial
No credit card required. Try everything for two weeks. If it doesn't save you time and risk, don't pay.
The time estimates are based on average compliance workflows and may vary depending on your organization's processes. The 6% penalty is the regulatory maximum — actual fines are determined by the relevant national authority based on the circumstances of the infringement. Prices shown reflect annual billing. All prices exclude VAT.