Sponsor Templates: Reusable Sponsor Data

The problem sponsor templates solve

If your organisation creates many transparency notices, you have probably noticed that the sponsor information is often the same across multiple notices. A political party running dozens of ads for one campaign will enter the same legal name, email, and postal address every time. Sponsor templates eliminate this repetition.

A sponsor template is a saved set of sponsor details that you can load with one click during the wizard. Instead of typing the same information into every new notice, you select the template and all sponsor fields are pre-filled instantly.

Who can use templates

Sponsor templates are an organisation-level feature. Any team member with Viewer access or above can use existing templates when creating notices. To create, edit, or delete templates, you need Editor permissions.

Templates are shared across the entire organisation -- every team member sees the same set of templates. This ensures consistency: everyone uses the same official sponsor details rather than typing them from memory.

Creating a sponsor template

1. Navigate to your organisation's page.
2. Open the Templates section.
3. Click Create template.
4. Fill in the template fields:
   • Template name -- A label for easy identification (for example, "Party HQ" or "Berlin Branch"). This name is only visible to your team, not in published notices.
   • Legal name -- The official registered name of the sponsor as it should appear in transparency notices.
   • Email -- The sponsor's contact email address.
   • Postal address -- The sponsor's physical mailing address.
5. Save the template.

You can create as many templates as you need. Organisations with multiple sponsors -- for example, a party with regional branches or a coalition with several member organisations -- typically create one template per sponsor entity.

Using a template in the wizard

When you create a new notice and reach the Sponsor step in the wizard, you will see a dropdown at the top of the form. This dropdown lists all sponsor templates available in your organisation.

Select a template, and the legal name, email, and postal address fields are filled in automatically. You can still edit any field after loading the template -- the template provides a starting point, not a locked-in value.

If the notice is being created within a chapter (a regional or thematic sub-unit of your organisation), the chapter may have its own default sponsor details. In that case, the chapter's defaults are applied automatically when you start a new notice within that chapter. You can still override them or load a different template.

Managing templates

To update or remove a template, go to your organisation's Templates section.

Editing. If the sponsor's details change -- for example, a new address or updated email -- edit the template. Future notices that load this template will use the updated information. Notices that were already created with the old template are not changed retroactively; they retain the data that was entered at the time.

Deleting. If a template is no longer needed, delete it from the list. Deleting a template does not affect any existing notices that were created using it. The template is simply removed from the dropdown for future use.

Templates and chapters

If your organisation uses chapters to represent regional branches, local associations, or thematic divisions, chapters can define their own default sponsor data. This works alongside templates:

• Chapter defaults are applied automatically when a notice is created within a specific chapter. They serve as the baseline for that chapter's notices.
• Organisation-level templates are available across all chapters and can be loaded manually in the wizard at any time.

For large organisations, a typical setup might look like this: each regional chapter has its own default sponsor details (the regional branch's legal name and address), while organisation-level templates are available for cases where the national headquarters is the sponsor.

Why templates matter for compliance

Consistency in sponsor information is not just a convenience -- it is a compliance consideration. Under EU Regulation 2024/900, the sponsor details in a transparency notice must accurately identify the entity behind the advertisement. Typos, outdated addresses, or inconsistent naming across notices can create confusion for regulators and the public.

By centralising sponsor data in templates, you reduce the risk of errors. The legal name is entered once, verified once, and reused reliably. If the information changes, you update the template in one place, and every future notice picks up the correct details.

Summary

Sponsor templates are one of those small features that save significant time at scale. If your organisation publishes more than a handful of notices, setting up templates is one of the first things worth doing after creating your organisation.