Five steps, ten minutes, done
You are running for local or regional office. You have flyers to print, events to plan, and a campaign to manage. The EU Political Advertising Regulation (2024/900) now requires a transparency notice for every political ad you publish -- but the good news is that creating one is genuinely quick. This guide walks you through the entire process in five practical steps.
No legal background needed. No complicated forms. Just straightforward information you already have.
Step 1: Register your account (1 minute)
Go to thetaurus.com and create a free account. You need an email address and a password. Verify your email, and you are in.
If you already have an account, skip straight to Step 2.
The Starter plan is free and includes everything you need to create and publish transparency notices. You do not need a paid subscription to get started.
Step 2: Click "Create Notice" (1 minute)
From your dashboard, click Create notice. Select the language of your advertisement (English or German) and confirm.
The Taurus opens the notice wizard -- a guided form that walks you through every required field. Your progress is saved automatically, so you can pause and return at any time.
Step 3: Fill in your sponsor details (3 minutes)
The wizard asks who is sponsoring this advertisement. For most candidates, the answer is straightforward: you are.
Enter:
- Your full legal name as it appears on official documents
- Your address -- typically your campaign contact address
- A contact email where you can be reached
- Sponsor type -- select "natural person" if you are running as an individual
If your party is sponsoring the ad on your behalf, enter the party's details instead. But if you are personally paying for the flyer or poster, you are the sponsor.
This is the step that takes the longest the first time. The second time you create a notice, The Taurus pre-fills these fields from your previous entry -- cutting this step down to about 30 seconds.
Step 4: Complete costs, funding, and election details (3 minutes)
The wizard continues with a few more sections:
Costs: How much does the ad cost? For a typical local campaign flyer -- say 2,000 copies at EUR 300 -- enter the total amount and a brief description.
Payer: Who is paying? If you are both the sponsor and the payer (the most common case for individual candidates), confirm that and move on.
Funding origin: Where does the money come from? Your personal funds, party support, donations -- just describe the source honestly.
Election linkage: Which election does this ad relate to? Select the type (municipal, regional, national, European) and provide basic details such as the election date and your constituency.
None of this requires precise accounting. You are declaring what you know about the financing and purpose of this specific advertisement.
Step 5: Publish and place your QR code (2 minutes)
Review the summary the wizard shows you. If everything looks correct, click Publish.
Your notice is now live. The Taurus generates:
- A unique public ID for your notice
- A QR code that links directly to the public notice page at
ttad.eu/{id}
Download the QR code and place it on your campaign materials:
- Flyers and leaflets -- print the QR code in a visible corner
- Posters -- include the QR code at the bottom
- Newspaper ads -- add the QR code to the layout (minimum 15mm for print)
Anyone who scans the code can see your transparency information. That is the entire point: open, honest campaigning.
What if you are running for city council and putting up posters?
This is exactly the scenario The Taurus was designed for. You do not need a legal team or a compliance department. You need ten minutes with a straightforward form.
Here is what your workflow looks like in practice:
- Design your poster
- Create a transparency notice on The Taurus (this guide)
- Download the QR code
- Add the QR code to your poster layout
- Send it to print
By the time your posters are up, you are fully compliant with EU Regulation 2024/900. Voters who see your poster can scan the QR code and verify who paid for the ad and why. That transparency builds trust -- which is what your campaign needs most.
After your first notice
Once you have published your first notice, the second one takes about five minutes. The Taurus remembers your details and pre-fills sponsor information, so you only need to enter what is different: the new ad description, the updated cost, the revised publication dates.
If you are running multiple ads -- posters, flyers, a newspaper placement -- create a separate notice for each distinct advertisement. Same sponsor details, different ad specifics.
You do not need a paid plan
The Starter plan is free and covers everything described in this guide. If your campaign grows and you need team features, organisation management, or campaign tracking, paid plans are available -- but for a first-time candidate with a handful of ads, the free plan is all you need.
Questions? Visit the help center or contact us at support. We are here to help you get compliant quickly and stay focused on your campaign.