What is "Protected by The Taurus"?
"Protected by The Taurus" is a compliance profile feature that gives your organization a public-facing page showing that you use The Taurus for political advertising transparency. It includes an embeddable trust badge you can place on your website, linking visitors directly to your verified compliance profile.
For political parties, campaign teams, and advocacy groups, this serves as a visible signal that you take transparency obligations seriously and have a system in place to manage them.
Setting up your compliance profile
Navigate to the compliance page
Open your organization's settings and go to the Compliance page. If you are an organization owner or administrator, you will see the options to configure your public profile.
Choose a vanity URL slug
Your compliance profile lives at a permanent public URL. You choose the slug -- the part of the URL that identifies your organization. The slug must be at least 5 characters long and can contain letters, numbers, and hyphens.
For example, if you choose the slug green-party-berlin, your public profile will be accessible at a URL like /profile/green-party-berlin.
Choose something recognizable and consistent with your organization's branding. The slug is visible to anyone who views your profile or scans your trust badge.
Slug change policy
You can change your profile slug, but a 10-day cooldown applies before you can change it again. This prevents frequent changes that could confuse visitors or break links shared externally. Plan your slug choice carefully, especially if you intend to print the URL on campaign materials.
What your public profile shows
Your compliance profile page displays key information about your organization's transparency practice:
- Organization name -- Your official organization name as registered on The Taurus.
- Compliance status -- Whether your organization is currently active on the platform. An "active" status means your subscription is current and you are actively using The Taurus to manage transparency notices.
- Linked chapters -- If your organization has chapters (regional or thematic subdivisions), these are listed on the profile. This shows the breadth of your compliance coverage.
- Linked publishers -- Publishers who have verified a relationship with your organization appear on the profile, indicating an established transparency workflow between advertiser and publisher.
The trust badge
The trust badge is a small visual element you can embed on your website. It serves two purposes: it signals to visitors that your organization uses The Taurus for transparency compliance, and it links directly to your public compliance profile where they can verify that claim.
Embedding the badge
On the Compliance page, you will find the embed code for your trust badge. Copy the code and paste it into your website's HTML. The badge is designed to work in any standard web page and adapts to common layouts.
Place it where visitors are likely to see it -- a footer, an "about us" page, or alongside your political advertising disclosures.
Active vs. lapsed status
The trust badge reflects your current compliance status:
- Active -- Your organization has a current subscription and is actively managing notices through The Taurus. The badge displays an "active" state.
- Lapsed -- If your subscription expires or your organization becomes inactive, the badge reflects this change. Visitors who click through to your profile will see the updated status.
This distinction ensures that the badge remains honest. It is not a permanent seal of approval but a real-time indicator of your organization's engagement with the platform.
Why use a compliance profile?
Build trust with voters and the public
Political advertising transparency is ultimately about public trust. A visible compliance profile shows that you are not just meeting the legal minimum but making your compliance status easy to verify.
Demonstrate accountability to regulators
If a regulator or auditor asks about your transparency practices, your compliance profile provides a public, verifiable record. Combined with the audit log and your published notices, it forms part of a comprehensive compliance documentation trail.
Strengthen relationships with publishers
Publishers who accept your political advertisements may want to verify that you have a transparency system in place. A public compliance profile makes this verification straightforward -- they can check your profile without needing to request documentation.
Coordinate across chapters and regions
For larger organizations with multiple chapters, the compliance profile shows that the entire structure is covered. This is particularly useful for national parties with regional operations, where each chapter may handle its own advertising but needs to demonstrate compliance under a single organizational umbrella.
Managing your profile
Once set up, your compliance profile requires minimal maintenance. The status updates automatically based on your subscription and activity. The main actions you might take are:
- Updating your slug if your organization rebrands (subject to the 10-day cooldown)
- Reviewing linked chapters and publishers to ensure the profile accurately reflects your current organizational structure
- Sharing the profile URL with publishers, regulators, or the public as needed
The compliance profile works alongside your transparency notices, the TTPA Check tool, and the audit log as part of a complete compliance practice on The Taurus.