Every Published Notice Gets a QR Code
When you publish a transparency notice on The Taurus, a QR code is automatically generated. This QR code links directly to your notice's public page on the TTAD register at https://ttad.eu/{publicId}, where anyone can view the full transparency disclosure required by EU Regulation 2024/900.
The QR code is your primary tool for connecting physical and digital advertisements to their legally required transparency information. Print it on posters, include it in newspaper ads, or display it alongside digital banners.
Customizing Your QR Code Colors
The Taurus allows you to customize the colors of your QR codes so they integrate naturally with your campaign materials.
Per-Notice Customization
When you publish a notice, you can choose custom foreground and background colors for that specific QR code. This is useful when different advertisements in the same campaign use different color schemes.
Publisher Default Colors
If you publish notices regularly, you can set default QR code colors in your publisher settings. Every new notice you publish will use these defaults automatically. You can still override them on individual notices when needed.
Color Guidelines
When choosing colors, keep scannability in mind. The foreground (the dark modules) must have strong contrast against the background. Dark foreground on a light background works best. Avoid low-contrast combinations like yellow on white or light grey on white -- these can cause scanning failures, especially on printed materials.
Downloading and Printing
You can download your QR code in multiple formats directly from the notice detail page:
- SVG -- Vector format, ideal for print production. Stays sharp at any size.
- PNG -- Raster format, suitable for digital use and quick sharing.
For print materials, always use the SVG or PDF version. Raster images can become blurry when scaled up for large-format printing such as billboards or A0 posters.
Where to Place the QR Code
The regulation requires that the transparency notice be accessible to anyone who sees your advertisement. The QR code is the mechanism that makes this possible. Place it where viewers can find and scan it easily.
Print Advertisements
- Leaflets and flyers: Back side, lower area, near the imprint. Include a short label such as "Transparency notice per Regulation (EU) 2024/900."
- Newspaper ads: Lower third of full-page ads, or in a corner with label text for smaller formats. Coordinate with the publisher on placement standards.
- Posters (A1): Bottom edge, near the responsible publisher credit. Minimum size of 4 x 4 cm so it can be scanned from 1-2 metres away.
- Large-format posters (A0+): At least 6 x 6 cm. Test scannability from the actual viewing distance before printing.
Digital Advertisements
For digital banners and online ads, the QR code is less common -- instead, you typically link directly to the notice URL (https://ttad.eu/{publicId}). However, if your digital ad appears in a context where clicking is not possible (such as a video or broadcast), displaying the QR code on screen gives viewers a way to access the notice.
Size Recommendations
The minimum size depends on viewing distance:
| Format | Minimum Size | Typical Viewing Distance |
|---|---|---|
| Leaflets, flyers | 2 x 2 cm | ~30 cm (arm's length) |
| Newspaper ads | 1.5-2 x 2 cm | ~40 cm |
| Posters (A1) | 4 x 4 cm | 1-2 metres |
| Large posters (A0+) | 6 x 6 cm | 3+ metres |
Always leave a quiet zone of at least 2-3 mm of clear space around the QR code. No text, borders, or graphic elements should encroach on this margin.
The Canonical URL
Every transparency notice has a permanent, unique URL: https://ttad.eu/{publicId}. This is the URL encoded in the QR code. It does not change after publication, which means QR codes printed on physical materials will continue to work for the entire five-year retention period required by Art. 12 of the regulation.
If you need to reference the notice without a QR code -- for example, in a footnote or an email -- you can use this URL directly.