What you need to know.

The EU Political Advertising Regulation establishes transparency obligations for anyone who sponsors, prepares, places, or publishes political advertising in the European Union. It requires that every political ad is accompanied by a transparency notice containing specified information about the sponsor, funding, costs, and targeting.

Two main groups: Sponsors (political parties, candidates, associations, or anyone commissioning political advertising) must create and provide a transparency notice. Publishers (newspapers, billboard companies, flyer distributors, online platforms, advertising agencies) must verify that a valid notice exists before publishing the ad.

The regulation applies to online publishers since 10 October 2025. Print media and broadcasters have a transitional period until 10 October 2026.

Under Art. 29 PAR, Member States must set maximum fines of at least 6% of global annual turnover for the most serious infringements by political advertising providers. Both sponsors and publishers can face penalties for non-compliance.

Yes. Newspaper ads, billboards, flyers, direct mail, event advertising — all are in scope. The definition of "publisher of political advertising" in Art. 2(11) PAR covers any person who makes political advertising available to the public, regardless of the medium.

The Taurus provides a guided wizard that walks advertisers through every required field of a transparency notice under Art. 9 PAR. It generates a permanent public URL and QR code for each notice. For publishers, it offers management tools to collect compliance data from advertisers via automated email workflows.

Creating transparency notices is free for individual advertisers — no trial, no credit card, no feature limits. Publisher management tools (automated workflows, dashboards, audit trails) are available on request.

Published notices remain publicly accessible on ttad.eu for the full publication period plus at least five years, as required by Art. 12 PAR.

Yes. Art. 12(2) PAR requires that notices be updated without undue delay whenever information changes. The Taurus maintains a full version history — previous versions remain accessible as required by law.

The QR code encodes the permanent ttad.eu URL of your transparency notice. You can print it directly on your advertising materials — posters, flyers, newspaper ads — so anyone can scan it and access the full notice.

If you accept payment to make political advertising available to the public — whether in a newspaper, on a billboard, via flyer distribution, or online — you are a publisher of political advertising under Art. 2(11) PAR.

Under Art. 8 PAR, you must verify that the ad is accompanied by a valid transparency notice. You may not publish without one. The Taurus publisher tools automate this verification process.

You must refuse to publish the advertisement. Art. 8 PAR imposes a gatekeeping duty — publishing without a valid notice exposes you to penalties of up to 6% of global annual turnover.