You publish political ads. The regulation holds you responsible.

The publisher's obligation

Art. 2(11) PAR defines a "publisher of political advertising" as any person who makes political advertising available to the public. If you run a newspaper, operate billboards, distribute flyers, or host paid political content online — you are a publisher under this regulation. Art. 8 imposes a specific duty: verify before you publish. Art. 29 sets the penalty ceiling at a minimum of 6% of global annual turnover.

The operational problem

You may accept dozens or hundreds of political ads per election cycle — from parties, candidates, associations, and committees. Each ad requires a complete transparency notice with sponsor identity, funding details, cost breakdowns, targeting information, and more. Without a structured process, this means email chains, manual checks, and incomplete documentation that will not satisfy a regulator.

Enter the advertiser's email address. They receive an invitation to fill their transparency notice using the guided 11-step wizard — no manual data collection on your side.

See all submitted notices in one place. Filter by status, check completeness at a glance, flag issues before they become regulatory problems.

Review each notice before approving publication. The wizard validates required fields, but the final editorial decision is yours.

Every action is logged with a timestamp. When a regulator asks how you fulfilled your Art. 8 due diligence, you have a documented answer.