Regulation (EU) 2024/900 is in force — Non-compliance: fines up to 6% of annual turnover. For sponsors and publishers.

EU 2024/900 Compliance Platform

Political advertising without proof is a liability.

Every political ad needs a transparency notice. Every publisher must verify it. One platform, both sides, one audit-ready chain.

I place political ads I publish political ads

Try the wizard — no account

Check an existing notice

No credit card. Verified is free. Ensured adds publishing and reports.

Sponsor

Declares & discloses

Funding, costs, targeting — every Art. 12 field.

Compliance Link

Timestamped. Versioned. Audited.

Data syncs one way. Complaints route both sides. The chain is the proof.

Publisher

Verifies & publishes

Gates publication on completeness. Art. 11 proof.

The product in one picture — two sides, one audit-ready chain.

Maximum fine of global annual turnover

Art. 25 PAR

7 yrs

Mandatory retention of every notice version

Art. 12(4) PAR

48 h

Pre-election complaint response window

Art. 15(7) PAR

Mandatory fields in every transparency notice

Art. 12(1) PAR

The regulator's test

Three questions. Three ways to fail.

The regulation doesn't ask if you tried. It asks if you can prove it.

Could your transparency notice survive an audit?

13 mandatory fields under Art. 12 — structured funding origin, prior suspension disclosure, targeting transparency. One gap and the notice is incomplete.

Art. 12(1) PAR · Art. 9 PAR

Can you prove you verified before publishing?

Art. 11 places the verification duty on the publisher. No timestamp, no documentation — no defence.

Art. 11 PAR

Where are your records from 18 months ago?

Art. 12(4) demands 7 years of retention — every notice, every version, every change.

Art. 12(4) PAR · Art. 25 PAR

Two sides. Same chain.

Pick the role that fits. We route you from there.

Sponsors declare. Publishers verify. The Taurus gives each side the tools for their half — and connects the two halves so the chain holds.

For sponsors

You place political ads. Prove you disclosed everything.

Parties, NGOs, candidates, campaign organisations.

Guided wizard

Every Art. 12 field, with plain-language explanations.

Compliance Link to publishers

Sponsor data flows to publishers automatically. Enter once.

Team, campaigns, templates

Sponsor defaults once. Every notice 2 minutes, not 20.

Verified

free

Manage external notices, file complaints, link to publishers.

Ensured — EUR 4.90/mo per sponsor

Publish on ttad.eu, campaigns, compliance reports, rich badge.

Start sponsor setup →

Maps to Art. 7(1) PAR, Art. 12 PAR

For publishers

You publish political ads. Prove you verified before placement.

Newspapers, platforms, agencies, broadcasters.

Pre-publication gate

Incomplete notices block publication by design.

Structured sponsor intake

Invite sponsors. Get complete data. No email chains.

Audit trail

Every ad, every timestamp, 7-year retention, CSV/PDF.

Verified

free

Track external notices, handle Art. 15 complaints, connect to sponsors.

Ensured — EUR 19.90/mo per publisher

Publish notices, invitations, reports, bulk export, API.

Start publisher setup →

Maps to Art. 8 PAR, Art. 11 PAR, Art. 12 PAR

Compliance Link — the flagship

The chain that protects both sides.

A sponsor creates the notice. A publisher verifies it. The Compliance Link connects them — timestamped, versioned, auditable. If the regulator asks, both sides can prove their part.

Sponsor

Declares & discloses

Fill in Art. 12 data once

Update, and linked parties see it

Self-managed or publisher-invited

Compliance Link

Timestamped. Versioned. Audited.

Data sync — enter once, reuse

Complaints route to both sides

Full audit trail, 7-year retention

Publisher

Verifies & publishes

Reviews pre-filled Art. 12 fields

Gates publication on completeness

Art. 11 verification documented

Data sync

Sponsor edits propagate automatically

Dual routing

Complaints reach sponsor + publisher · Art. 15(3)

Timestamped

Every change, every version — 7 years

Automatic data sync

Sponsor data flows from one side to the other. Enter once, reuse everywhere. No email chains, no spreadsheets.

Dual complaint routing

Both sponsor and publisher notified on outcomes and redress. Art. 15(3) and Art. 24 handled automatically.

Timestamped audit trail

Link creation, every data sync, every status change — logged. The proof that both sides fulfilled their obligations.

The wizard

13 mandatory fields. Zero chance of forgetting one.

Every step maps to a specific article in the regulation. Nothing optional that the law requires — and plain-language help at every field.

Every Art. 12 field, with legal reference + plain-language explanation

Structured funding origin — public/private, EU/non-EU

Art. 12(1)(e) PAR

Mandatory sponsor declaration + accuracy certification

Art. 7(1) PAR

Prior advertising restriction disclosure

Art. 12(1)(k) PAR

Try the wizard — no account Create sponsor account

The 10-step wizard

Sponsor identity

Art. 12(1)(a)

Contact email

Art. 12(1)(a)

Campaign & election

Art. 12(1)(g)

Publisher

Art. 11

Ad type & channel

Art. 12(1)(c)

Targeting details

Art. 12(1)(l)

Funding & control

Art. 12(1)(e)

Placement & period

Art. 12(1)(f)

Costs & methodology

Art. 12(1)(d)

Review & publish

Art. 11

Active compliance

Not just transparency. Active enforcement.

The regulation requires correction mechanisms, complaint handling with SLA tracking, and full redress information. The platform handles all of it.

Correction requests

Anyone can request a correction through a built-in public mechanism.

Art. 15(2) PAR

48h pre-election urgency

Complaints in the last month before an election auto-flagged with priority SLA.

Art. 15(7) PAR

Dual notification

Sponsor + reporter both notified on outcomes. No manual follow-up.

Art. 15(3) PAR

Redress information

Every complaint communication includes regulatory recourse details.

Art. 24 PAR

Regulator-ready

When the regulator knocks, you open a PDF.

The compliance report documents every notice, every verification, every change. Timestamped, versioned, exportable. Not about avoiding scrutiny — about welcoming it.

Full audit trail — who changed what, when

Compliance certificate per notice

Bulk export — CSV, PDF, structured data for the EU repository

Respond to authority requests within 8 working days

Art. 16 PAR

What the regulator will ask

Art. 12 PAR

Where is the transparency notice for this ad?

Art. 11 PAR

When did you verify it before publication?

Art. 12(4) PAR

Where are the previous versions?

Art. 9 PAR

Show me your records.

Art. 25 PAR

You're aware the penalty is 6% of global turnover?

Ensured mode

When the other side isn't on the platform.

In a perfect world, every sponsor and publisher uses The Taurus. In reality, you need to prove compliance regardless. Ensured mode documents the full chain even when the counterpart works outside the system.

External notices, same wizard

Every Art. 12 field checked — nothing slips through.

Compliance reports

Timestamped, versioned, exportable. Your proof — even if theirs is missing.

Machine-readable storage

Notices already structured for the future European repository.

Future-proof

The regulation isn't finished yet.

Art. 12 requires a public European transparency repository. National regulators are drafting structured data requirements. The next compliance obligation is machine-readability — and your notices are already there.

Machine-readable JSON API

Every notice has a public JSON endpoint for automated audits.

Art. 12(3) PAR

Repository-ready

Published notices structured for the EU repository — no re-entry.

Adaptive to updates

New fields roll out to all notices automatically. No rework.

Pricing, in one line